To the Editor:
What do you know about the Rotary Club of Cumberland? For example, did you know it is 100 members strong and has a mission of “Service above Self”?
Did you know that the local club joins with clubs from around the world to make a significant global service impact?
Did you know that in 2012, the Rotary Club of Cumberland contributed $20,000 to local charities and organizations across the community?
Rotary changes the world (the near-eradication of polio is a prime example) and the Rotary Club of Cumberland makes an important local impact, as evidenced by their generous local contributions.
Rotary is also an attractive opportunity for establishing service and business relationships.
Recently, the local club secured a public relations grant from Rotary International to showcase these messages. Club volunteers came out by the masses.
By virtue of this funding, a number of branding tactics were employed to promote the many local contributions and activities supported by the Cumberland Club.
Newspaper print and billboard text customized a “Humanity in Motion” concept fully by offering an audience connection to individual club members’ photos and contact information.
Radio ads and several public service announcements filled the airways. In partnership with WCBC, Rotary Radio Days was held.
On May 29, the station’s listening audience was able to enjoy five hours of programming specific to The Rotary Club of Cumberland and its surrounding region.
Rotarians served as panel moderators and news and ad readers for that period. Discussion topics included the history of Rotary International, polio eradication, history of the Cumberland Rotary, Paul Harris Fellows and their local contributions, local charity engagement and current interest topics supported by Rotarian involvement.
Hundreds of 30-second ad spots promoting local businesses and favorite charities, all in the name of the Rotary Club of Cumberland, aired repeatedly before, during and after the event.
Finally, social media expansion efforts included club website updates and the development of a Cumberland Rotary Facebook page.
It’s important to note that the success of this organization is the quality of its members and their willingness to address, rather than shy away from, challenges to help others.
The key areas of local Rotary service and participation include: networking opportunities, annual allocation process, the Push America dinner for cyclists at Rocky Gap, the Narrows Adopt-A-Highway Program, the annual bell ringing for the Salvation Army, support of Polio eradication and weekly luncheon program topics.
The Rotary Club of Cumberland meets for lunch every Tuesday at the Cumberland Country Club beginning at noon.
We welcome potential new members to join us on any future Tuesday and if you are interested in learning more, please visit www.rotary.org.
Karen S. Johnson, president