— MONTEREY, Ca. - The food service industry is expected to generate $2.2 trillion in sales by 2015 according to a Global Industry Analysts report, and much of the success can be attributed to the increasing role of fresh produce. Learning how to capitalize on that hefty number and increase the role of fresh produce in foodservice, operators and distributors will meet with members of the entire fresh produce supply chain at the Produce Marketing Association Foodservice Conference and Expo, July 25-27 in Monterey, Calif., the only event dedicated to fresh produce in foodservice. The long-standing conference is a part of PMA’s efforts to aid consumer connections by linking industry to the people, new markets, trends and insights needed to grow business and increase consumption.
“Ensuring our restaurants receive the highest quality of fresh produce to serve to our guests is important to our success,” said Cathy Leffingwell, director of produce management for Brinker International, via news release. “This conference provides the opportunity to meet with many of our supplier partners and provides the opportunity to network and learn what challenges are facing the industry.”
More than 1,700 attendees will convene to network and discuss emerging trends facing the industry, including the impact of global flavors on menus. The Culinary Institute of America’s Susan Renke and Food Network guest star Chef Jet Tila will help lead that particular discussion.
Chick-fil-A, a company who receives fresh produce to their restaurants daily, is a repeat attendee. “We’ve been attending this conference for several years. There continues to be a variety of exhibitors at the show that help us meet our goals in serving fresh produce to our guests,” said Nick Eubank, purchasing supervisor, via news release. “It’s important for us to come each year and learn about their businesses, their challenges and the growing trends that will impact us all.”