Cumberland Times-News

Opinion

October 5, 2013

Our priority

We’re still your top source of local news

National Newspaper Week gets under way today and it gives us an opportunity to comment on why newspapers remain the preference of choice for getting local news and information.

When the research people at the Reynolds Journalism Institute at the University of Maryland School of Journalism surveyed readers this year about their local newspaper, they found that the trend for readership of community newspapers is consistent with earlier surveys. The study showed that 71 percent of the respondents read a community newspaper at least once a week.

Analysis showed that readership of local newspapers was significantly and positively associated with age, suggesting that older adults read local newspapers significantly more than younger adults. This finding is consistent with those of the NNA surveys in 2010 and 2011, and those reported by the Pew Research Center in 2012.

Among the survey’s findings:

• 75% read all or most of their newspaper. Compared to 73 percent in 2011 and 78 percent in 2010.

• 43.8% keep their paper for more than 10 days.

• 77.4% read the paper for local news and information.

• 92% of readers thought local newspapers were informative.

• 83% agreed that they and their families relied on the newspapers for local news and information.

• 69% thought the newspapers provided valuable local shopping and advertising information.

• Nearly half of readers (46 percent) used the newspapers for their political and voting decisions.

Newspapers have more than their share of competitors including millions of websites, Facebook, billboards, radio and television. But when the vast majority want “authoritative” news coverage, they turn to the nation’s daily and weekly newspapers.

Local news is the top priority at the Cumberland Times-News — always has been and always will be. We’ve broadened our audience in recent years through our presence on the Internet at www.times-news.com and on Facebook and Twitter.

As we move forward we will continue to be the community’s comprehensive source of local news, local sports, births, deaths, weddings, engagements, business news, crime, courts, real estate and countless other events that involve our community.

Our local news philosophy is reflected by the theme of this year’s National Newspaper Week: “Your Community, Your Newspaper, Your Life.”

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Opinion
  • Preposterous Preposterous

    File this one under the We Thought We’d Heard Everything category: A man who attempted the armed robbery of a pizza shop is now suing the pizzeria and the employees who tackled him and wrestled his gun away during the holdup.

    July 22, 2014 1 Photo

  • Legion honor guard available to honor veterans at their funerals

    We in the honor guard of Fort Cumberland Post 13, American Legion, performed 196 veterans service in 2013.

    July 22, 2014

  • No secrets No secrets

    The idea of fracturing for natural gas makes many people anxious about potential harmful effects. For that reason alone, it is incumbent on Maryland government to require full disclosure of chemicals used in the process.

    July 21, 2014 1 Photo

  • Remember, we’re not immune to extinction

    I’d like to pose a theoretical scenario to Cal Thomas.

    If a medical specialist said, “Cal, you’ve got a serious physical problem. Do nothing and you’ll die soon. Follow my prescription, which involves certain life-style changes, and there’s a good probability you’ll live, even if your life may be a bit more constrained than now.”

    July 21, 2014

  • America has three branches of government for good reasons

    “Mikulski Calls for Continued Action to Protect Women's Health Following Dangerous Supreme Court Decision” is the heading you will find on Sen. Barbara Mikulski’s website.

    July 21, 2014

  • Tell legislators to do what is right for America’s vets

    Without our veterans and those who made the ultimate sacrifice, where would America be today? It is anyone’s guess, however certainly not the Freedom and Liberty we enjoy.

    July 18, 2014

  • Opposition and inclusion understood

    Those of you who have been here before know how I feel about the late great Len Bias, who I will remember foremost as Leonard Bias, the polite, spindly Bambi-eyed kid from Hyattsville’s Northwestern High School, who could throw a dunk through the floor, yet had the most beautiful jump shot I have ever seen.

    July 17, 2014

  • Move over Move over

    Have you noticed, in your travels, that the front end of a police cruiser usually protrudes a bit more than you would expect when the officer has it parked behind another vehicle on the side of the road?

    July 17, 2014 1 Photo

  • Use local workers in building new Baltimore Pike travel stop

    As a delegate to the Maryland General Assembly representing Allegany County, and specifically the City of Cumberland, I welcome you to our community as you prepare to construct a Love’s Travel Stop at the above referenced location (on Baltimore Pike).

    July 17, 2014

  • Northern Garrett Rescue Squad raising funds, seeks members

    The Northern Garrett County Rescue Squad recently conducted several fund raising events to raise funds for new Lifepak 15’s, which are EKG monitors with AED / defibrillator.

    July 16, 2014