CUMBERLAND — Allegany County Tourism and Canal Place Preservation & Development Authority were honored at Rocky Gap Casino Resort during the 39th annual Maryland Travel and Tourism Summit presented by the Maryland Tourism Coalition.
The Office of Tourism and CPPDA won the Best Cooperative Partnership Award for rebranding Maryland’s first heritage area to Passages of the Western Potomac Heritage Area.
The Cooperative Partnership Award is presented to multiple destinations, businesses or organizations that come together to form a marketing alliance for an advertising program, a tour, a publication or any activity with pooled resources promoting a common product or experience.
“We are honored to be recognized among our travel industry peers in a competitive setting that highlights some of the state’s most compelling destination marketing initiatives,” said Ashli Workman, director of tourism for Allegany County.
The rebranding of the heritage area was funded in part by the Maryland Heritage Areas Authority Marketing Grant and the project was in cooperation with creative agency Chandlerthinks LLC of Franklin, Tennessee. The new rebranding unveil took place in the summer with additional grant funds allocated for strategic marketing initiatives and heritage tourism advertising.
Passages of the Western Potomac Heritage Area is a place to experience — to see, hear and even taste — an authentic piece of Maryland’s cultural and historical story in ways that you cannot experience anywhere else.
The designation provides targeted financial and technical assistance to individuals, businesses, governments and nonprofits to form partnerships that work to preserve Maryland’s unique heritage sites, unspoiled natural landscapes and traditions.